Implications of big data for individuals

 In the current digital age, big data has huge impacts on people. On the one hand, it provides convenience and personalised experiences through offerings like customised services, targeted ads, and suggestions. Online shopping systems, for instance, make shopping more effective and pleasurable by using big data to suggest things based on previous purchases. But there are also worries over data security and privacy. Data breaches, identity theft, and improper use of personal information are risks associated with the massive collection and analysis of personal data. Furthermore, people could feel overpowered or even deceived by the volume of information gathered about them and the resulting targeted marketing tactics. Big data is becoming more and more important, thus people need to understand the ramifications and take steps to protect their privacy and data security while still enjoying the benefits that big data offers.

Big Data in Finance - Definition, Uses, Challenges

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