Contemporary applications of big data in business

 Modern companies can benefit greatly from big data in many ways. Improving one's understanding of customers is a major approach. Businesses gather information from several sources, such as social media posts, GPS location, and online buying behaviours, to determine consumer preferences and potential future purchases. This helps companies in customising their goods and advertising tactics to draw in new clients and maintain existing ones. Through the analysis of factors like staff productivity and supply chain logistics, big data also helps businesses operate more effectively. It's similar to having an extremely intelligent helper that can identify issues and come up with fixes before they arise. Additionally, big data can assist companies in staying one step ahead of their rivals by trends to predict and identifying possibilities before

 The Contemporary applications of big data

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